About Olga

Expansion without unnecessary loss.

Moving into a new stage of life while preserving the income, assets, independence and experience that still serve you.

This is the idea that connects my own transitions with the way I now guide senior professionals, business owners and private clients.

Olga Lavrinenko at a café
Olga Lavrinenko

A record of change

The one constant has been transition.

Sometimes the change was radical. Sometimes it was a precise adjustment that changed the trajectory without discarding everything that came before.

  1. 01 · Origin

    Student in St Petersburg

    The beginning of an international professional life that did not yet seem possible.

  2. 02 · At 28

    Senior European role at GE Capital

    Corporate responsibility across countries, functions and cultures.

  3. 03 · Builder

    Seven-plus business ventures

    Projects in organic food, recruitment, events and consulting.

  4. 04 · Strategist

    A career practice in Moscow

    A results-focused coaching practice charging €500 per hour.

  5. 05 · Today

    Private advisor and writer in Nice

    Working internationally from the French Riviera, online and in person.

  6. 06 · Next

    Still creating what comes next

    Books, screenwriting, new ideas and ambitions that are still unfolding.

A meeting can change both people

“The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”
Carl Jung · Modern Man in Search of a Soul

My philosophy

The next stage does not have to cost you the previous one

I am not interested in transformation that begins by destroying everything that already works.

Sometimes sacrifice is necessary. Very often it is simply assumed. My instinct is to question that assumption first and look for a route that keeps what supports you while adding what is missing.

A new direction without an immediate resignation

A senior executive who wants to become a photographer may be able to create the work before abandoning a valuable role.

More freedom without automatically losing income

A professional who wants to travel may first explore a remote arrangement instead of assuming that freedom requires financial instability.

Entrepreneurship with a stronger foundation

A business idea can sometimes be tested or built alongside corporate stability rather than through an unnecessarily abrupt leap.

A broader life without surrendering independence

Creativity, love, health and adventure do not have to erase the status or financial autonomy someone worked years to establish.

From St Petersburg to Nice

Twenty-five years ago, this life sounded almost impossible.

My dream was to live in Nice, between the mountains and the sea; to be free and independent; to guide people from around the world, online and in person; and to return seriously to my childhood passion for creative writing.

For a Russian girl from St Petersburg, it felt impossibly distant. Today it is simply my life: international work, the French Riviera, books, new creative projects and the freedom to keep asking what comes next.

I think of my role as a catalyst. I know many of the ingredients, I understand how transitions behave, and the right guidance can make change clearer and faster.

Lived experience

My guidance does not come from theory alone

Much of what I know was learned with my sleeves rolled up: through successes, mistakes, risks, doubts and decisions whose consequences could not be understood in advance.

I know some of the prices involved because I have paid them myself. That does not mean I guide everyone or that every kind of problem belongs with me. It means I recognise the terrain behind many of the choices my clients face.

  • Built an international corporate career
  • Changed functions and industries
  • Started and closed businesses
  • Relocated between countries
  • Rebuilt professional identities
  • Made difficult, non-obvious decisions

16+ years

career strategy and advisory

3,000+

clients guided

7+

business ventures

3

working languages

The work today

From one precise career decision to much bigger questions

The scope has grown, but the principle has not. I help people see the strongest next move, understand what it requires and act without discarding valuable parts of the life they have already built.

Defined outcome

Career Strategy

For senior professionals who need a clear result efficiently: a stronger job, promotion, salary increase, international move, interview strategy or a way forward when a career feels stuck.

Explore Career Strategy

Proximity and perspective

Private Advisory

Highly confidential, personal work for senior executives, business owners and accomplished women whose next chapter crosses business, identity, creativity and life. The relationship adapts to the person rather than a fixed programme.

Explore Private Advisory

A broader practice

The work does not fit one category

Goal achievement

A methodology practised and refined since 2011, used for personal, professional and relocation goals.

Speaking

Online and in-person conversations about careers, leadership, transformation and unconventional strategies.

Journal

Articles, observations, stories, current projects and ideas that do not fit neatly inside one professional category.

These areas will become available as their dedicated pages are completed. Career Strategy and private enquiries are available now.

Still becoming

I am not a finished project.

I am still learning, changing, writing, travelling, taking risks and pursuing large dreams. If something in your own career or life needs to change, perhaps this is the right place to begin.