About Olga

Catalyst for your GeniusTransitions made easy

Shapeshift into your next stage of life while preserving the assets and resources you’ve established, expanding your freedom and experience by unlocking more of your strongest talents and genuine potential.

This is the signature principle that connects my own transitions with the way I now guide senior professionals, business owners and private clients.

Olga Lavrinenko at a café
Olga Lavrinenko

A record of change

The one constant has been transition.

Each of my transitions was towards the higher degree of freedom and unlocking my genius, my creative potential.

  1. Origin

    Humanities student in St Petersburg

    Languages and literature, preparing for a career as a foreign languages teacher.

  2. Finance

    Master in Finance

    Shift to international finance and the beginning of an international professional life that did not yet seem possible.

  3. Paris, GE, Marketing

    MBA in Paris and Marketing at GE

    Next shift into the big corporate world: 5x income, life in Paris, and the start of a global career in a global corporation.

  4. HR Executive

    Senior HR European role at GE Capital

    Shift into HR and my first executive role: HR Director Europe for a GE global initiative across 25 GE Capital businesses.

  5. Entrepreneur

    Seven-plus business ventures

    Founder of projects in organic food import, recruitment, Riviera luxury events, gastronomy, travel and business consulting.

  6. Business Coach

    Career strategist

    Since 2010, executive coach and career strategist in Moscow at €500 per session; speaker and contributor to Forbes, Marie Claire and other media.

  7. Private Advisor World Traveller

    Online advisory and nomadic traveling

    High-ticket online programs including Top Career, private client advisory and nomadic travel around the world.

  8. Creative Dreams

    Unlocking Creative Dreams

    First book on Amazon, science fiction and mystery romance, with new ambitions in screenwriting and creative arts.

Not a classical coach.Not a traditional consultant.My clients call me CATALYST as transformations happen in my presence

“The meeting of two personalities is like the contact of two chemical substances: if there is any reaction, both are transformed.”
Carl Jung · Modern Man in Search of a Soul

My philosophy

The next stage does not have to cost you the previous one

So, who am I after all these roles and transitions? It is all me. And I am not bragging; I am showing you my transformations to demonstrate a few critical points. About me, and about you: the points we have in common.

The first is especially important: progressing to each next step while keeping your previous assets. And keeping yourself, never rejecting your previous identity. There are a few others too.

Expansion without sacrifices

Going after your dream does not equal downshifting. Sometimes sacrifice is necessary, but often it is simply assumed. My instinct is to question this assumption and find an unconventional route that allows expansion and transition without losing what you have already established.

Get closer to your Dream life: by small steps

I believe we can change our reality, often through patience and smaller shifts rather than radical change. We need time to adapt. All my life I have moved towards greater freedom: out of the office, location dependence and mindset constraints. Each transition brought me closer. Today I enjoy a freedom I could hardly have imagined 30 years ago.

Not theory but Real Life Experience and Success

Each stage of my life was a real life of its own, fully lived and often successful. I am not a theoretician or psychologist. I had skin in the game through every transition: I made mistakes, took risks and paid high prices, so you would not have to. I believe you can truly guide people only when you have walked the road they are walking now.

What is really possible?

My clients doubt you can move from finance to HR. I did it. Leave corporate life for your own business, then return at a higher salary? I did it. Relocate and still find a good job? I did that too. Do I have to prove what is possible with my own life? Probably. Now I am proving that at 50+ you can start a new career, succeed, and travel the world alone until it becomes your playground. What is left to prove next?

From St Petersburg to Nice

Twenty-five years ago, this life sounded almost impossible.

My dream was to live in Nice, where the mountains meet the sea; to be free and independent; to guide people towards their dreams and higher potential; and to return seriously to my childhood passion for creative writing.

For a Russian girl from the outskirts of St Petersburg, it felt impossibly distant. Today it is my life: coaching people who inspire me from around the world, making my home on the French Riviera, discovering new continents and countries every year, publishing my own books and dreaming of more.

Lived experience

My guidance does not come from theory alone. It comes from practice and breadth of experience.

Much of what I know was learned with my sleeves rolled up: through successes, mistakes, risks, doubts and decisions whose consequences could not be understood in advance.

I know some of the prices involved because I have paid them myself. That does not mean I guide everyone or that every kind of problem belongs with me. It means I recognise the terrain behind many of the choices my clients face.

  • Built an international corporate career overseas
  • Changed functions: Finance → Marketing → HR
  • Worked across 15+ industries
  • Started and closed 7+ businesses
  • Relocated / worked in countries: France, Finland, Russia and CIS, Germany, UK, US
  • Rebuilt professional identities
  • Made difficult, non-obvious decisions
  • Client range: from a $400/month lawyer in Siberia to a $10M/year finance executive in Saudi Arabia

16+ years

career strategy and advisory

3,000+

clients guided

7+

business ventures

3

working languages

The work today

From one precise career decision to much bigger questions

The scope has grown, but the principle has not. I help people see the strongest next move, understand what it requires and act without discarding valuable parts of the life they have already built.

Defined outcome

Career Strategy

For senior professionals who need a clear result efficiently: a stronger job, promotion, salary increase, international move, interview strategy or a way forward when a career feels stuck.

Explore Career Strategy

Proximity and perspective

Private Advisory

Highly confidential, personal work for senior executives, business owners and accomplished women whose next chapter crosses business, identity, creativity and life. The relationship adapts to the person rather than a fixed programme.

Explore Private Advisory

A broader identity

My role does not fit one category

I am a Coach, a Consultant, a Mentor, a Personal Adviser, and more ....

Catalyst

I think of my role as a catalyst. I know many of the ingredients, I understand how transitions behave, and the right guidance can make change clearer and faster.

Amplifier

I also think of my role as an Amplifier. If you come to me with inspiring projects, passionate ideas and bold dreams, I help amplify them a hundredfold.

Vizier

I think of my role as a Vizier, in a feminine form. Sultans and Kings were the ultimate powerhouses and made their own decisions, but before taking them, they would seek the counsel of their viziers.

Still becoming

I am not a finished project.

I am still learning, changing, writing, travelling, taking risks and pursuing large dreams. If something in your own career or life needs to change, perhaps this is the right place to begin.